Cracks is a sports agency, focused in
Latin American and United States markets.
Our method connects the right players to create long-term value.
What we do
RIGHTS
- Agreement Negotiations
- Content Distribution
- Market Research
RIGHTS
SPONSORSHIP
- Media Investment
- Sports Sponsorships
- CONCACAF Agency
SPONSORSHIP
EXPERIENCE
- Events
- Marketing Activations
- Summits
EXPERIENCE
CONTENT
- Creativity
- Media Production
- Influencers
CONTENT
PARTNERS
We collaborate with partners who redefine the future of the game
About Cracks
Cracks was born from years of experience in the sports industry and a deep understanding of the Central American landscape.
We believe in the power of sports to create authentic emotional connections, establishing lasting bonds with audiences.
We understand the richness and unique qualities of Latin America and its communities, with an in-depth knowledge of each country’s specifics. We offer strategic and personalised solutions that speak directly to local cultures.
Cracks manifest our passion for sports, driven by a commitment to our client’s success.
Lead by:
Gustavo Huertas
Founder | Head of Sales
Rodolfo Travers
Founder | CEO
Cases
EXPERIENCE
CONCACAF ACCESS
Goal
Strengthen Concacaf’s connection with fans in Central America.
Action
We launched «Concacaf Access», a summit in Central America that connected football personalities, media, fans, and business partners through debates and unique experiences.
Result
The event generated extensive media coverage, brought in additional revenue through new sponsors, and strengthened Concacaf’s presence in the region.
RIGHTS
BUNDESLIGA'S DISTRIBUTION
Goal
Expand the Media distribution of the Bundesliga in Central America.
Action
We negotiated agreements with local TV channels in Costa Rica, Honduras, Panamá, El Salvador, and Guatemala.
Result
We enhanced the distribution and awareness of the competition in all the countries, generating additional revenue for the Bundesliga.
SPONSORSHIP
CENTRAL AMERICAN CUP
Goal
Increase brand visibility in Central America.
Action
Rexona became the regional sponsor of the Central American Cup, the region’s most important club tournament, through a sponsorship agreement with CONCACAF.
Result
The tournament had a great media impact with live coverage of all the matches on ESPN, strengthening the connection with the audience through football.
CONTENT
OLYMPIC GAMES PARIS 2024
Goal
Boost Powerade’s visibility in digital platforms as the official Olympic Games sponsor.
Action
In partnership with Fernando Palomo, we created animated content on Olympic-related themes, which were posted across social media.
Result
We engaged + 1M people through this innovative digital content.
SPONSORSHIP
UBER JOINS THE GAME
Goal
Increase awareness and App downloads for Uber in Central America.
Action
We partnered with local channels and rights holders in different countries. We implemented in-game incidents with a QR code so fans could download the app.
Result
Uber ‘s collaboration with local football proved highly successful, driving a significant number of app downloads per match due to the extensive media audience.
RIGHTS
MLB´S DISTRIBUTION
Goal
Expand the Media distribution of MLB in Central America.
Action
We negotiated an agreement with TCS in El Salvador to feature games in their programming.
Result
We improved the distribution and awareness of the competition across all countries, generating additional revenue for MLB.
Jorge Cordero, Head of Innovation Markets ACAC
“Working with Cracks Sports & Media has always been easy. They have supported us in all our requirements and always offer solutions or find alternatives that suit our needs”.
Contact us
info@cracksinmedia.com
